About the event
“Being able to leverage technology that's already in the hands of consumers … plays a critical role in terms of reaching and engaging consumers”, said Martin Dale, Director for Digital Health and Monitoring, Population Services International. Martin Dale, Lu’chen Foster of Facebook, Lateefah Mosley of UNICEF, and Jessica Kirkwood of CARE sat down with Ben Plumley of the Bay Area Global Health Alliance/A Shot in the Arm to discuss how their organizations utilize social media tools and strategic partnerships to disseminate health information that promotes COVID-19 vaccine confidence.
Panelists shared country-specific examples of impact, highlighted best practices for public health social media campaigns, and championed the power of multi-sectoral partnerships to influence concrete behavior change.